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The cultural influence on mass custo...

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The cultural influence on mass customization

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The cultural influence on mass customizationby Carolin Wabia.
作者:	Wabia, Carolin.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2020.
面頁冊數:	xvii, 218 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Mass customization.
電子資源:	https://doi.org/10.1007/978-3-658-31015-8
ISBN:	9783658310158$q(electronic bk.)

The cultural influence on mass customization
Wabia, Carolin.

The cultural influence on mass customization[electronic resource] /by Carolin Wabia. - Wiesbaden :Springer Fachmedien Wiesbaden :2020. - xvii, 218 p. :ill., digital ;24 cm.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization - survey -- Cultural-Bound Actions in Mass Customization - experiment.

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

ISBN: 9783658310158$q(electronic bk.)

Standard No.: 10.1007/978-3-658-31015-8doiSubjects--Topical Terms:

509839
Mass customization.

LC Class. No.: TS183 / .W335 2020

Dewey Class. No.: 670.427

The cultural influence on mass customization
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