國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Media managementstrategy, business m...

SpringerLink (Online service)

Media managementstrategy, business models and case studies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media managementby Bernd W. Wirtz.
其他題名:	strategy, business models and case studies /
作者:	Wirtz, Bernd W.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	x, 319 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Mass mediaManagement.
電子資源:	https://doi.org/10.1007/978-3-030-47913-8
ISBN:	9783030479138$q(electronic bk.)

Media managementstrategy, business models and case studies /
Wirtz, Bernd W.

Media managementstrategy, business models and case studies /[electronic resource] :by Bernd W. Wirtz. - Second edition. - Cham :Springer International Publishing :2020. - x, 319 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market -- Business models and value creation in in the movie market -- Business models and value creation in in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the music market -- Business models and value creation in the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies.

This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed. Given its scope, the book will appeal to undergraduates and graduates of (media) management, communication science and business administration, as well as practitioners. "Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, Publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book "Media Management" is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG.

ISBN: 9783030479138$q(electronic bk.)

Standard No.: 10.1007/978-3-030-47913-8doiSubjects--Topical Terms:

537504
Mass media
--Management.

LC Class. No.: P96.M34 / W578 2020

Dewey Class. No.: 302.23068

Media managementstrategy, business models and case studies /
LDR:04195nmm a2200361 a 4500 001 585815
003 DE-He213
005 20201231111830.0
006 m d
007 cr nn 008maaau
008 210323s2020 sz s 0 eng d
020 $a 9783030479138$q(electronic bk.)
020 $a 9783030479121$q(paper)
024 7 $a 10.1007/978-3-030-47913-8 $2 doi
035 $a 978-3-030-47913-8
040 $a GP $c GP
041 0 $a eng
050 4 $a P96.M34 $b W578 2020
072 7 $a KNT $2 bicssc
072 7 $a BUS070060 $2 bisacsh
072 7 $a KNT $2 thema
072 7 $a JBCT $2 thema
082 0 4 $a 302.23068 $2 23
090 $a P96.M34 $b W799 2020
100 1 $a Wirtz, Bernd W. $3 836019
245 1 0 $a Media management $h [electronic resource] : $b strategy, business models and case studies / $c by Bernd W. Wirtz.
250 $a Second edition.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a x, 319 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market -- Business models and value creation in in the movie market -- Business models and value creation in in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the music market -- Business models and value creation in the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies.
520 $a This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed. Given its scope, the book will appeal to undergraduates and graduates of (media) management, communication science and business administration, as well as practitioners. "Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, Publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book "Media Management" is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG.
650 0 $a Mass media $x Management. $3 537504
650 1 4 $a Media Management. $3 305903
650 2 4 $a Media Studies. $2 ukslc $3 688971
650 2 4 $a Business Strategy/Leadership. $3 524336
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Springer texts in business and economics. $3 557968
856 4 0 $u https://doi.org/10.1007/978-3-030-47913-8
950 $a Business and Management (SpringerNature-41169)