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The great facilitatorreflections on ...

Babin, Barry J.

The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The great facilitatoredited by Barry J. Babin, Marko Sarstedt.
其他題名:	reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
其他作者:	Hair, Joseph F.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	viii, 212 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing research.
電子資源:	https://doi.org/10.1007/978-3-030-06031-2
ISBN:	9783030060312$q(electronic bk.)

The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /[electronic resource] :edited by Barry J. Babin, Marko Sarstedt. - Cham :Springer International Publishing :2019. - viii, 212 p. :ill., digital ;24 cm.

Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar.

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.

ISBN: 9783030060312$q(electronic bk.)

Standard No.: 10.1007/978-3-030-06031-2doiSubjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .G74 2019

Dewey Class. No.: 658.83

The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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