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A cross-cultural study of commercial...

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A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A cross-cultural study of commercial media discoursesby Wenhui Yang.
其他題名:	from the perspective of cognitive semantics /
作者:	Yang, Wenhui.
出版者:	Singapore :Springer Singapore :2020.
面頁冊數:	xiii, 157 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Discourse analysis.
電子資源:	https://doi.org/10.1007/978-981-15-8617-0
ISBN:	9789811586170$q(electronic bk.)

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /
Yang, Wenhui.

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /[electronic resource] :by Wenhui Yang. - Singapore :Springer Singapore :2020. - xiii, 157 p. :ill., digital ;24 cm.

Chapter 1 Introduction -- Chapter 2 News Discourse and Cognitive Studies -- Chapter 3 Research Design -- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports -- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN) -- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC) -- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses -- Chapter 8 Conclusion.

This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.

ISBN: 9789811586170$q(electronic bk.)

Standard No.: 10.1007/978-981-15-8617-0doiSubjects--Topical Terms:

176950
Discourse analysis.

LC Class. No.: P129 / .Y36 2020

Dewey Class. No.: 418

A cross-cultural study of commercial media discoursesfrom the perspective of cognitive semantics /
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