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Managing value propositions in servi...

Boha, Julian.

Managing value propositions in service ecosystems

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing value propositions in service ecosystemsby Julian Boha.
作者:	Boha, Julian.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2021.
面頁冊數:	xxii, 234 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Service industriesManagement.
電子資源:	https://doi.org/10.1007/978-3-658-31713-3
ISBN:	9783658317133$q(electronic bk.)

Managing value propositions in service ecosystems
Boha, Julian.

Managing value propositions in service ecosystems[electronic resource] /by Julian Boha. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xxii, 234 p. :ill., digital ;24 cm. - Markt- und unternehmensentwicklung. - Markets and organisations..

Value propositions and service ecosystems from a service-dominant logic perspective -- The evolution of value propositions -- Perceived value propositions of service ecosystems -- Orchestrating service ecosystems through value propositions -- Towards a management framework for service ecosystems.

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. Contents Value propositions and service ecosystems from a service-dominant logic perspective The evolution of value propositions Perceived value propositions of service ecosystems Orchestrating service ecosystems through value propositions Towards a management framework for service ecosystems Target Groups Researchers and students in the field of innovation management Innovation, ecosystem, and strategy managers The Author Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems - Innovation and Value Creation.

ISBN: 9783658317133$q(electronic bk.)

Standard No.: 10.1007/978-3-658-31713-3doiSubjects--Topical Terms:

200007
Service industries
--Management.

LC Class. No.: HD9980.5 / .B64 2021

Dewey Class. No.: 338.47

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