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An insider's guide to place branding...

Kaefer, Florian.

An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An insider's guide to place brandingby Florian Kaefer.
其他題名:	shaping the identity and reputation of cities, regions and countries /
作者:	Kaefer, Florian.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xiii, 289 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)
電子資源:	https://doi.org/10.1007/978-3-030-67144-0
ISBN:	9783030671440$q(electronic bk.)

An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
Kaefer, Florian.

An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /[electronic resource] :by Florian Kaefer. - Cham :Springer International Publishing :2021. - xiii, 289 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City Branding -- Dr. Andrea Lucarelli on the Politics of Place Branding -- Andrew Hoyne on Placemaking and Place Branding in Australia -- Anupam Yog on Place Branding and Placemaking in India -- Aparna Dutt Sharma on India, Nation Branding and Investment Promotion -- Bill Baker on Destination Branding for Small Cities and Regions -- Bill Geist on the Future of Destination Marketing and DMO's -- Buck Song Koh on Brand Singapore and Successful Nation Branding -- Caio Esteves on Place Branding in Brazil and Latin America -- Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics -- Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural Economy -- Christopher Hire on Strong City Brands and Data-Led Innovation -- Ed Burghard on Economic Development and Brand America -- Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning -- Dr. Efe Sevin on Exurban Place Branding -- Erling Fossen on Oslo, City Brand Reputation and Sustainability -- Dr. Gary Warnaby on City Marketing and Retail Destinations -- Gunter Soydanbay on City Branding, Turkey and Psychology -- Gustavo Koniszczer on Country Branding in Latin America -- Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding -- Dr. Hila Oren on Placemaking and City Branding in Tel Aviv -- Hjortur Smarason on Place Branding, Future Cities and Brand Africa -- Dr. Hong Fan on City Branding in China and Public Diplomacy -- Inga Hlin Palsdottir on Destination Branding and Iceland -- Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia -- Jaume Marin on Destination Branding and Social Media -- Jeannette Hanna on Creating Authentic Place Brands -- Jeremy Tamanini on Dubai, the Green Economy and Country Reputation -- Dr. Joao Freire on Place Branding in Portugal and the Middle East -- Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy -- Jose Filipe Torres on the Branding and Digital Reputation of Countries -- Jose Pablo Arango Calle on Country Branding in Colombia -- Juan Carlos Belloso on City Branding and the Case of Barcelona -- Dr. Madgalena Florek on Place Marketing and Brand Equity -- Malcolm Allan on City Branding and Placemaking in Great Britain -- Dr. Marta Herezniak on Place Brand Effectiveness -- Dr. Martin Boisen on Place Brand Management -- Dr. Natasha Grand on Creating Place Identity -- Dr. Oliver Zollner on Place Branding in Germany -- Partel-Peeter Pere on Nordic Place Branding and Talent Attraction -- Rebecca Smith on Country Branding in New Zealand -- Dr. Robert Govers on the Origins and Future of Place Branding -- Dr. Sebastian Zenker on Place Marketing and City Branding in Europe -- Dr. Sonya Hanna on Strategic Place Brand Management -- Dr. Stella Kladou on How Culture Impacts City Branding -- Todd Babiak on Meaningful Place Branding and Storytelling -- Tom Buncle on Destination Branding, Tourismand Crisis Recovery.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

ISBN: 9783030671440$q(electronic bk.)

Standard No.: 10.1007/978-3-030-67144-0doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415

Dewey Class. No.: 910.688

An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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520 $a This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
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