語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The CMO of peoplemanage employees li...
~
Creelman, David, (1957-)
The CMO of peoplemanage employees like customers with an immersive predictable experience that drives productivity and performance /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The CMO of peoplePeter Navin and David Creelman.
其他題名:
manage employees like customers with an immersive predictable experience that drives productivity and performance /
作者:
Navin, Peter.
其他作者:
Creelman, David,
出版者:
Boston ;De G Press,c2018.
面頁冊數:
1 online resource (266 p.) :ill.
附註:
Includes index.
標題:
Employee motivation.
電子資源:
http://www.degruyter.com/isbn/9781547400515
ISBN:
9781547400515$q(electronic bk.)
The CMO of peoplemanage employees like customers with an immersive predictable experience that drives productivity and performance /
Navin, Peter.
The CMO of people
manage employees like customers with an immersive predictable experience that drives productivity and performance /[electronic resource] :Peter Navin and David Creelman. - 1st ed. - Boston ;De G Press,c2018. - 1 online resource (266 p.) :ill.
Includes index.
Frontmatter --
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model.
ISBN: 9781547400515$q(electronic bk.)
Standard No.: 10.1515/9781547400515doiSubjects--Topical Terms:
200193
Employee motivation.
LC Class. No.: HF5549.5.M63 / N38 2018
Dewey Class. No.: 658.3/14
The CMO of peoplemanage employees like customers with an immersive predictable experience that drives productivity and performance /
LDR
:02737nmm a22003015i 4500
001
608870
003
DE-B1597
005
20181123012824.0
006
m o d
007
cr cnu---unuuu
008
220216s2018 maua o 001 0 eng d
020
$a
9781547400515$q(electronic bk.)
020
$a
9781547400539$q(epub)
020
$z
9781547416639$q(paper)
024
7
$a
10.1515/9781547400515
$2
doi
035
$a
9781547400515
040
$a
DE-B1597
$b
eng
$c
DE-B1597
041
0
$a
eng
050
0 0
$a
HF5549.5.M63
$b
N38 2018
082
0 0
$a
658.3/14
$2
23
100
1
$a
Navin, Peter.
$3
906449
245
1 4
$a
The CMO of people
$h
[electronic resource] :
$b
manage employees like customers with an immersive predictable experience that drives productivity and performance /
$c
Peter Navin and David Creelman.
250
$a
1st ed.
260
$a
Boston ;
$a
Berlin :
$b
De G Press,
$c
c2018.
300
$a
1 online resource (266 p.) :
$b
ill.
500
$a
Includes index.
505
0 0
$t
Frontmatter --
$t
Acknowledgments --
$t
Contents --
$t
Preface --
$t
Chapter 1. What Is a "CMO of People"? --
$t
Chapter 2. Impacting the Business as a CMO of People --
$t
Chapter 3. How a CMO of People Designs the End-to-End Employee Experience --
$t
Chapter 4. New Points of Leverage --
$t
Chapter 5. Why Analytics Comes First --
$t
Chapter 6. Case Study on a Mosaic of Measures --
$t
Chapter 7. How We Handled HR Technology and Processes --
$t
Chapter 8. Unconventional HR Leaders and the Role of the CEO --
$t
Chapter 9. How to Build an Unconventional HR Team --
$t
Chapter 10. Contrasting Models for the Future of HR --
$t
Chapter 11. Conclusions --
$t
Appendix A --
$t
Index.
520
$a
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model.
588
0
$a
Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018)
650
0
$a
Employee motivation.
$3
200193
650
0
$a
Personnel management.
$3
185191
700
1
$a
Creelman, David,
$d
1957-
$3
755450
856
4 0
$u
http://www.degruyter.com/isbn/9781547400515
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000205441
電子館藏
1圖書
電子書
EB HF5549.5.M63 N38 2018 c2018
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.degruyter.com/isbn/9781547400515
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入