| Record Type: |
Electronic resources
: monographic
|
| Title Information: |
創造品牌幻想, 從心理學與腦神經科解構行銷創意, 觸發消費渴望 |
| Author: |
韋柏 |
| Secondary Intellectual Responsibility: |
戴至中, |
| Secondary Intellectual Responsibility: |
漢珍數位圖書股份有限公司 |
| Place of Publication: |
臺北市 |
| Published: |
日月文化; |
| Year of Publication: |
2017 |
| Edition: |
初版 |
| Description: |
293面圖 : |
| Series: |
方向58 |
| Subject: |
品牌行銷 - |
| Subject: |
消費心理學 - |
| Online resource: |
https://reading.udn.com/libnew/Redirect.jsp?T_ID=1424513&U_ID=nuk |
| Notes: |
資料形式: 文字 |
| Notes: |
檢索形式: 電子書服務平台 |
| Notes: |
系統需求: PDF Reader |
| [NT 15001349]: |
創造品牌幻想, 從心理學與腦神經科解構行銷創意, 觸發消費渴望 |
| ISBN: |
9789862486504 |