語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Effective Marketing Strategies of Profitable Small Businesses.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Effective Marketing Strategies of Profitable Small Businesses.
作者:
Brown, Xoriunstance.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, 2020
面頁冊數:
118 p.
附註:
Source: Dissertations Abstracts International, Volume: 82-02, Section: A.
附註:
Advisor: Cave, Lisa.
Contained By:
Dissertations Abstracts International82-02A.
標題:
Business administration.
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28029698
ISBN:
9798662553743
Effective Marketing Strategies of Profitable Small Businesses.
Brown, Xoriunstance.
Effective Marketing Strategies of Profitable Small Businesses.
- Ann Arbor : ProQuest Dissertations & Theses, 2020 - 118 p.
Source: Dissertations Abstracts International, Volume: 82-02, Section: A.
Thesis (D.B.A.)--Walden University, 2020.
This item must not be sold to any third party vendors.
The inability to achieve profitability can negatively impact business operations. Small independent insurance agency owners who fail to maintain profitability are at a higher risk of failure. Grounded in the dynamic capabilities model, the purpose of this qualitative multiple case study was to explore effective marketing strategies leaders of small independent insurance agencies use to achieve and maintain profitability. The participants comprised 3 independent insurance agents in Fort Lauderdale, Florida, who effectively used marketing strategies to achieve and maintain profitability. Data were collected from semistructured interviews, company websites, and company documents. Yin’s 5-step thematic analysis, which included compiling, disassembling, interpreting data, and concluding the findings revealed 4 themes: targeted and adaptable competitive strategies, customer satisfaction, professionalism, and referrals. Key recommendations for insurance agents and business owners include using targeted and adaptable competitive strategies, providing customer satisfaction, practicing professionalism, and maximizing referrals as marketing strategies to achieve and maintain profitability. The implications for positive social change include the potential for owners of small independent insurance agencies to stimulate the local economies through the creation of jobs and improved customer service.
ISBN: 9798662553743Subjects--Topical Terms:
708619
Business administration.
Subjects--Index Terms:
Entrepreneurship
Effective Marketing Strategies of Profitable Small Businesses.
LDR
:02573nmm a2200385 4500
001
616375
005
20220513114320.5
008
220920s2020 ||||||||||||||||| ||eng d
020
$a
9798662553743
035
$a
(MiAaPQ)AAI28029698
035
$a
AAI28029698
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Brown, Xoriunstance.
$3
915530
245
1 0
$a
Effective Marketing Strategies of Profitable Small Businesses.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2020
300
$a
118 p.
500
$a
Source: Dissertations Abstracts International, Volume: 82-02, Section: A.
500
$a
Advisor: Cave, Lisa.
502
$a
Thesis (D.B.A.)--Walden University, 2020.
506
$a
This item must not be sold to any third party vendors.
520
$a
The inability to achieve profitability can negatively impact business operations. Small independent insurance agency owners who fail to maintain profitability are at a higher risk of failure. Grounded in the dynamic capabilities model, the purpose of this qualitative multiple case study was to explore effective marketing strategies leaders of small independent insurance agencies use to achieve and maintain profitability. The participants comprised 3 independent insurance agents in Fort Lauderdale, Florida, who effectively used marketing strategies to achieve and maintain profitability. Data were collected from semistructured interviews, company websites, and company documents. Yin’s 5-step thematic analysis, which included compiling, disassembling, interpreting data, and concluding the findings revealed 4 themes: targeted and adaptable competitive strategies, customer satisfaction, professionalism, and referrals. Key recommendations for insurance agents and business owners include using targeted and adaptable competitive strategies, providing customer satisfaction, practicing professionalism, and maximizing referrals as marketing strategies to achieve and maintain profitability. The implications for positive social change include the potential for owners of small independent insurance agencies to stimulate the local economies through the creation of jobs and improved customer service.
590
$a
School code: 0543.
650
4
$a
Business administration.
$3
708619
653
$a
Entrepreneurship
653
$a
Marketing
653
$a
Marketing strategies
653
$a
Profitability
653
$a
Small business
653
$a
Sustainability
690
$a
0338
690
$a
0429
690
$a
0310
710
2
$a
Walden University.
$b
Management.
$3
765988
773
0
$t
Dissertations Abstracts International
$g
82-02A.
790
$a
0543
791
$a
D.B.A.
792
$a
2020
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28029698
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000208465
電子館藏
1圖書
電子書
EB 2020
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28029698
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入