國立高雄大學圖資館 |

登入

回首頁

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online shopping intentionsby Anne Fota.
其他題名:	antecedents and moderators of shopping intention formation in new fields of e-commerce /
作者:	Fota, Anne.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2022.
面頁冊數:	xviii, 281 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Teleshopping.
電子資源:	https://doi.org/10.1007/978-3-658-37662-8
ISBN:	9783658376628$q(electronic bk.)

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
Fota, Anne.

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /[electronic resource] :by Anne Fota. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xviii, 281 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing,2626-3335. - Handel und internationales marketing retailing and international marketing..

Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion -- References.

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers' online shopping experience. About the author Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability.

ISBN: 9783658376628$q(electronic bk.)

Standard No.: 10.1007/978-3-658-37662-8doiSubjects--Topical Terms:

231021
Teleshopping.

LC Class. No.: HF5548.32

Dewey Class. No.: 381.142

Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
LDR:02820nmm a2200337 a 4500 001 620540
003 DE-He213
005 20220513102507.0
006 m d
007 cr nn 008maaau
008 221121s2022 gw s 0 eng d
020 $a 9783658376628$q(electronic bk.)
020 $a 9783658376611$q(paper)
024 7 $a 10.1007/978-3-658-37662-8 $2 doi
035 $a 978-3-658-37662-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548.32
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 381.142 $2 23
090 $a HF5548.32 $b .F759 2022
100 1 $a Fota, Anne. $3 921326
245 1 0 $a Online shopping intentions $h [electronic resource] : $b antecedents and moderators of shopping intention formation in new fields of e-commerce / $c by Anne Fota.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2022.
300 $a xviii, 281 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing, $x 2626-3335
505 0 $a Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion -- References.
520 $a In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers' online shopping experience. About the author Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability.
650 0 $a Teleshopping. $3 231021
650 1 4 $a Marketing. $3 182957
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Handel und internationales marketing retailing and international marketing. $3 759824
856 4 0 $u https://doi.org/10.1007/978-3-658-37662-8
950 $a Business and Management (SpringerNature-41169)