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Marketing and smart technologiesproceedings of ICMarkTech 2021.Volume 2/

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologiesedited by Jose Luis Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2021.
其他題名:	ICMarkTech 2021
其他作者:	Reis, Jose Luis.
團體作者:
出版者:	Singapore :Springer Singapore :2022.
面頁冊數:	xiv, 739 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Artificial intelligenceCongresses.Marketing applications
電子資源:	https://doi.org/10.1007/978-981-16-9272-7
ISBN:	9789811692727$q(electronic bk.)

Marketing and smart technologiesproceedings of ICMarkTech 2021.Volume 2/
Marketing and smart technologiesproceedings of ICMarkTech 2021.Volume 2/[electronic resource] :ICMarkTech 2021edited by Jose Luis Reis ... [et al.]. - Singapore :Springer Singapore :2022. - xiv, 739 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 2802190-3026 ;. - Smart innovation, systems and technologies ;v.12..

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692727$q(electronic bk.)

Standard No.: 10.1007/978-981-16-9272-7doiSubjects--Topical Terms:

893800
Artificial intelligence
--Marketing applications--Congresses.

LC Class. No.: HF5415.125 / .I58 2021

Dewey Class. No.: 658.8

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