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Entrepreneurial visiona guide for charting and implementing the visioning process /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entrepreneurial visionby Susan E. Reid, Charles B. Crawford.
其他題名:	a guide for charting and implementing the visioning process /
作者:	Reid, Susan E.
其他作者:	Crawford, Charles B.
出版者:	Cham :Springer International Publishing :2022.
面頁冊數:	xviii, 411 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Entrepreneurship.
電子資源:	https://doi.org/10.1007/978-3-030-77803-3
ISBN:	9783030778033$q(electronic bk.)

Entrepreneurial visiona guide for charting and implementing the visioning process /
Reid, Susan E.

Entrepreneurial visiona guide for charting and implementing the visioning process /[electronic resource] :by Susan E. Reid, Charles B. Crawford. - Cham :Springer International Publishing :2022. - xviii, 411 p. :ill., digital ;24 cm. - Classroom companion: business,2662-2874. - Classroom companion: business..

Chapter 1: The Entrepreneurial Vision Imperative -- Chapter 2. Understanding Entrepreneurial Vision -- Chapter 3. The motivational roots of entrepreneurial vision -- Chapter 4. Measuring Entrepreneurial Motivation -- Chapter 5. Vision Frameworks based on Motivation -- Chapter 6. Creating Context through Networks: The Role of Early Advisors -- Chapter 7. Creating Context through Networks: Building the Entrepreneurial Team -- Chapter 8. Creating Vision Context through Market Insights: Deep Diving an Industry -- Chapter 9. Creating Market Vision Context: Proactive Market Orientation -- Chapter 10. Creating Market Vision Context: Using Market Learning Tools -- Chapter 11. Market Vision Creation -- Chapter 12. Technology Vision Creation -- Chapter 13. Crafting the Vision Statement -- Chapter 14. Determining the Market Niche Beachhead for Testing your Vision -- Chapter 15. Concept Testing -- Chapter 16. Refining the Vision's Value-add and Value Proposition- Chapter 17. Willingness-to-Adopt ('WTA') Testing -- Chapter 18. Developing your Financial Vision -- Chapter 19. Communicating Your Vision -- Chapter 20. Conclusion: Bringing Your Vision to Life.

While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.

ISBN: 9783030778033$q(electronic bk.)

Standard No.: 10.1007/978-3-030-77803-3doiSubjects--Topical Terms:

183598
Entrepreneurship.

LC Class. No.: HB615 / .R45 2022

Dewey Class. No.: 658.421

Entrepreneurial visiona guide for charting and implementing the visioning process /
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