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MarkPlus, Inc.winning the future, marketing and entrepreneurship in harmony /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	MarkPlus, Inc.by Philip Kotler, Hooi Den Huan.
其他題名:	winning the future, marketing and entrepreneurship in harmony /
作者:	Kotler, Philip.
其他作者:	Hooi, Den Huan.
出版者:	Singapore :World Scientific,c2021.
面頁冊數:	1 online resource (xiv, 273 p.)
標題:	MarketingIndonesia.
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/11862#t=toc
ISBN:	9789811221729$q(ebook)

MarkPlus, Inc.winning the future, marketing and entrepreneurship in harmony /
Kotler, Philip.

MarkPlus, Inc.winning the future, marketing and entrepreneurship in harmony /[electronic resource] :by Philip Kotler, Hooi Den Huan. - Singapore :World Scientific,c2021. - 1 online resource (xiv, 273 p.)

Includes bibliographical references and index.

Preface -- Founder : Hermawan Kartajaya , the man behind MarkPlus. Hermawan Kartajaya : an entrepreneur. Hermawan Kartajaya : the founder of MarkPlus. Hermawan Kartajaya : the father of indonesian marketing -- Firm : The 30 years' journey and beyond. The three decades journey. MarkPluss institute : advancing talent competencies. MarkPlus Inc. : overcoming client challenges. Marketeers : marketing meets creativity. Value indicator : from brand to character -- Formula: thought and practice leader. The anatomy of change. 4C diamond analysis. Positioning-differentiation-brand. Nine core elements of marketing. From fundamental marketing to new wave marketing -- Future : wnning the future. Envisioning MarkPlus.

"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--Publisher's website.

Mode of access: World Wide Web.

ISBN: 9789811221729$q(ebook)Subjects--Personal Names:

875351
Kartajaya, Hermawan,
1947-Subjects--Corporate Names:

931178
MarkPlus, Inc.
Subjects--Topical Terms:

931179
Marketing
--Indonesia.

LC Class. No.: HF5415.12.I6 / .K68 2021

Dewey Class. No.: 381.06/5598

MarkPlus, Inc.winning the future, marketing and entrepreneurship in harmony /
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