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The handbook of creativity & innovation in businessa comprehensive toolkit of theory and practice for developing creative thinking skills /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The handbook of creativity & innovation in businessedited by Rouxelle de Villiers.
其他題名:	a comprehensive toolkit of theory and practice for developing creative thinking skills /
其他作者:	De Villiers, Rouxelle.
出版者:	Singapore :Springer Nature Singapore :2022.
面頁冊數:	xv, 460 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Creative ability in businessCase studies.
電子資源:	https://doi.org/10.1007/978-981-19-2180-3
ISBN:	9789811921803$q(electronic bk.)

The handbook of creativity & innovation in businessa comprehensive toolkit of theory and practice for developing creative thinking skills /
The handbook of creativity & innovation in businessa comprehensive toolkit of theory and practice for developing creative thinking skills /[electronic resource] :edited by Rouxelle de Villiers. - Singapore :Springer Nature Singapore :2022. - xv, 460 p. :ill., digital ;24 cm.

Part I: The Philosophy, Physiology & Psychology of Creative Intelligence -- A World Of Creative Intelligence -- The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! -- Thinking Modes and Techniques -- Using a Metacognitive Model for Creative work -- Metacognitive Exercises that Develop Creative Intelligence -- How the brain creates problems - malfunctions, lapses, bias and prejudice -- Person: Personality, Affect, and Inventiveness -- Part II: The Process of Creative Endeavours -- Creative Thinking: Designed for Humans -- Creative Thinking, Problem Solving and Ideation Tools -- Design Thinking as a Problem Solving Tool -- Elegance of Expression - Aesthetics, Genesis and Persuasion -- Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches -- Idea Testing and Selection -- Part III: Highly Innovative Organizations, Creative Leadership & Genii -- The Creative Organisation -- A Climate for Creative Endeavors -- Entrepreneurship & Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and Leadership -- Nurture the Genii: Possibilities -- Index.

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.

ISBN: 9789811921803$q(electronic bk.)

Standard No.: 10.1007/978-981-19-2180-3doiSubjects--Topical Terms:

381013
Creative ability in business
--Case studies.

LC Class. No.: HD53 / .H35 2022

Dewey Class. No.: 650.1

The handbook of creativity & innovation in businessa comprehensive toolkit of theory and practice for developing creative thinking skills /
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520 $a This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
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