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The myth and propaganda of Black buying powermedia, race, economics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The myth and propaganda of Black buying powerby Jared A. Ball.
其他題名:	media, race, economics /
作者:	Ball, Jared A.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	1 online resource (xix, 133 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	African AmericansEconomic conditions.
電子資源:	https://doi.org/10.1007/978-3-031-26549-5
ISBN:	9783031265495$q(electronic bk.)

The myth and propaganda of Black buying powermedia, race, economics /
Ball, Jared A.

The myth and propaganda of Black buying powermedia, race, economics /[electronic resource] :by Jared A. Ball. - Second edition. - Cham :Springer International Publishing :2023. - 1 online resource (xix, 133 p.) :ill., digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. Propaganda Versus Economics: Constructing a Myth -- Chapter 3. Buying Power Not Protest: The Myth Prevents Unrest -- Chapter 4.The Myth's "BIG THREE" Modern Purveyors: Reviewing Selig, Nielsen, McKinsey & Co -- Chapter 5. The Myth at. Play: A Most Suitable Environment -- Chapter 6. Cryptoganda: The Newest Bottle for Very Old Brandy -- Chapter 7.Freedom Was the Call But "Instead They Got a Bank!" -- Chapter 8.Conclusion: Policy and Organization Versus Economics.

The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition. Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the "iMiXWHATiLiKE!" podcast. His decades of journalism, media, writing, and political work can be found at imixwhatilike.org. Ball has also been named as one of 2022's Marguerite Casey Foundation's Freedom Scholars.

ISBN: 9783031265495$q(electronic bk.)

Standard No.: 10.1007/978-3-031-26549-5doiSubjects--Topical Terms:

231342
African Americans
--Economic conditions.

LC Class. No.: E185.8 / .B35 2023

Dewey Class. No.: 331.6396073

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