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Marketing and smart technologies.proceedings of ICMarkTech 2022 /Volume 2

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies.edited by Jose Luis Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2022 /
其他題名:	ICMarkTech
其他作者:	Reis, Jose Luis.
團體作者:
出版者:	Singapore :Springer Nature Singapore :2023.
面頁冊數:	1 online resource (xxx, 805 p.) :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Artificial intelligenceCongresses.Marketing applications
電子資源:	https://doi.org/10.1007/978-981-19-9099-1
ISBN:	9789811990991$q(electronic bk.)

Marketing and smart technologies.proceedings of ICMarkTech 2022 /Volume 2
Marketing and smart technologies.proceedings of ICMarkTech 2022 /Volume 2[electronic resource] :ICMarkTechedited by Jose Luis Reis ... [et al.]. - Singapore :Springer Nature Singapore :2023. - 1 online resource (xxx, 805 p.) :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 3372190-3026 ;. - Smart innovation, systems and technologies ;v.12..

The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811990991$q(electronic bk.)

Standard No.: 10.1007/978-981-19-9099-1doiSubjects--Topical Terms:

893800
Artificial intelligence
--Marketing applications--Congresses.

LC Class. No.: HF5415.125 / .I58 2022

Dewey Class. No.: 658.8

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