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Intellectual property managementinterdisciplinary knowledge for business decision-making /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Intellectual property managementby Irina Heim.
其他題名:	interdisciplinary knowledge for business decision-making /
作者:	Heim, Irina.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	xiii, 112 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Knowledge management.
電子資源:	https://doi.org/10.1007/978-3-031-26743-7
ISBN:	9783031267437$q(electronic bk.)

Intellectual property managementinterdisciplinary knowledge for business decision-making /
Heim, Irina.

Intellectual property managementinterdisciplinary knowledge for business decision-making /[electronic resource] :by Irina Heim. - Cham :Springer International Publishing :2023. - xiii, 112 p. :ill., digital ;24 cm.

1.The Intellectual Property Landscape -- 2.The Creation of IP -- 3.The Protection of IP -- 4.The Exploitation of IP -- 5.The Evaluation of IP and First Steps in Strategy Formulation -- 6.Building an IP Strategy -- 7.Resourcing in the IP Context.

"This book makes a fresh and novel addition to the literature in the intellectual property management field. Various examples from related industries provide a rigorous understanding of business strategies that can create value from intangible assets. The book explores the phenomenon from a new, interdisciplinary angle and, in this way, makes a substantial contribution to management science."-Maksim Belitski, Professor of Entrepreneurship and Innovation at the University of Reading, United Kingdom An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

ISBN: 9783031267437$q(electronic bk.)

Standard No.: 10.1007/978-3-031-26743-7doiSubjects--Topical Terms:

200613
Knowledge management.

LC Class. No.: HD30.2

Dewey Class. No.: 658.4038

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