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Managing festivals for destination marketing and branding

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing festivals for destination marketing and brandingeditor, Sharad Kumar Kulshreshtha.
其他作者:	Kulshreshtha, Sharad Kumar,
出版者:	Hershey, Pennsylvania :IGI Global,2023.
面頁冊數:	1 online resource (366 p.)
標題:	Culture and tourism.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6356-7
ISBN:	9781668463581 (electronic bk.)

Managing festivals for destination marketing and branding
Managing festivals for destination marketing and branding[electronic resource] /editor, Sharad Kumar Kulshreshtha. - Hershey, Pennsylvania :IGI Global,2023. - 1 online resource (366 p.)

Includes bibliographical references and index.

Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism-- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman.

"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals aroundthe world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"--

ISBN: 9781668463581 (electronic bk.)Subjects--Topical Terms:

230362
Culture and tourism.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G156.5.H47 / M258 2023e

Dewey Class. No.: 910.68/8

Managing festivals for destination marketing and branding
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