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Sport business in the United Statescontemporary perspectives /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sport business in the United Statesedited by Brenda G. Pitts and James J. Zhang.
其他題名:	contemporary perspectives /
其他作者:	Pitts, Brenda G.
出版者:	Abingdon, Oxon ;Routledge,2021.
面頁冊數:	1 online resource.
標題:	SportsEconomic aspectsUnited States.
電子資源:	https://www.taylorfrancis.com/books/9781003058625
ISBN:	9781000203097 (electronic bk.)

Sport business in the United Statescontemporary perspectives /
Sport business in the United Statescontemporary perspectives /[electronic resource] :edited by Brenda G. Pitts and James J. Zhang. - Abingdon, Oxon ;Routledge,2021. - 1 online resource. - World Association for Sport Management series.

"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the developmentof women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating newperspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"-- Provided by publisher.

ISBN: 9781000203097 (electronic bk.)Subjects--Topical Terms:

352978
Sports
--Economic aspects--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .S5859 2021eb

Dewey Class. No.: 796.06/9

Sport business in the United Statescontemporary perspectives /
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