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Change management in the communications industrychange processes in media companies and in corporate communications /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Change management in the communications industryby Markus Kaiser, Nicole Schwertner.
其他題名:	change processes in media companies and in corporate communications /
作者:	Kaiser, Markus.
其他作者:	Schwertner, Nicole.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2022.
面頁冊數:	xiii, 44 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Mass media.
電子資源:	https://doi.org/10.1007/978-3-658-35960-7
ISBN:	9783658359607$q(electronic bk.)

Change management in the communications industrychange processes in media companies and in corporate communications /
Kaiser, Markus.

Change management in the communications industrychange processes in media companies and in corporate communications /[electronic resource] :by Markus Kaiser, Nicole Schwertner. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xiii, 44 p. :ill. (some col.), digital ;24 cm. - essentials. - essentials..

Basics of change management in media companies and in corporate communication -- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing -- Guidelines for change communication.

In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user.This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically. This Springer essential is a translation of the original German 1st edition essentials, Change Management in der Kommunikationsbranche by Markus Kaiser,published by Springer VS, part of Springer Nature in 2017. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content Basics of change management in media companies and in corporate communication Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing and Change communication guidelines The target groups Students of journalism, media and communication, public relations and change management Journalists as well as employees in corporate communications and marketing with project and management responsibility as well as publishing managers The authors Markus Kaiser is professor for media innovations and change processes in the communication industry at the Technical University of Nuremberg, journalist and management consultant. Nicole Schwertner is the project manager of "More Quality in Teaching" at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner.

ISBN: 9783658359607$q(electronic bk.)

Standard No.: 10.1007/978-3-658-35960-7doiSubjects--Topical Terms:

187315
Mass media.

LC Class. No.: P91

Dewey Class. No.: 302.23

Change management in the communications industrychange processes in media companies and in corporate communications /
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