國立高雄大學圖資館 |

Business opportunities and risks in Chinastrategies and recommendations from a European perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business opportunities and risks in Chinaby Tracy Dathe, Volker Müller, Marc Helmold.
其他題名:	strategies and recommendations from a European perspective /
作者:	Dathe, Tracy.
其他作者:	Müller, Volker.
出版者:	Cham :Springer International Publishing :2023.
面頁冊數:	xxiv, 220 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Investments, ForeignChina.
標題:	China
電子資源:	https://doi.org/10.1007/978-3-031-31933-4
ISBN:	9783031319334$q(electronic bk.)

Business opportunities and risks in Chinastrategies and recommendations from a European perspective /
Dathe, Tracy.

Business opportunities and risks in Chinastrategies and recommendations from a European perspective /[electronic resource] :by Tracy Dathe, Volker Müller, Marc Helmold. - Cham :Springer International Publishing :2023. - xxiv, 220 p. :ill., digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

1 Introduction -- 2 General information -- 3 The Enormous Pace of Infrastructural Development -- 4 Internationalisation of China -- 5 Energy Supply -- 6 Market Opportunities -- 7 Economic Hubs -- 8 Labour Market and Education -- 9 Understanding the Chinese Culture -- 10 General Business Environment -- 11 Positioning in a Complex Market -- 12 Marketing Strategy in China -- 13 Managing Global Supply Chain -- 14 Service Industry in China -- 15 Sustainability Management -- 16 Risks Management -- 17 Institutional Supports for Commercial Activities -- 18 Outlook.

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world's economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China - a country with radically different business rules and cultural background - poses a substantial risk. This book provides comprehensive insights into the fast-changing business world in China. Based on the authors' theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from China's international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad. Readers with an interest in doing business in China will find this book particularly valuable.

ISBN: 9783031319334$q(electronic bk.)

Standard No.: 10.1007/978-3-031-31933-4doiSubjects--Topical Terms:

187084
Investments, Foreign
--China.Subjects--Geographical Terms:

236825
China

LC Class. No.: HG5782

Dewey Class. No.: 332.6730951

Business opportunities and risks in Chinastrategies and recommendations from a European perspective /
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