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Successful digital transformation initiatives in SMEsa relational goods perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Successful digital transformation initiatives in SMEsby Anna Marrucci, Riccardo Rialti.
Reminder of title:	a relational goods perspective /
Author:	Marrucci, Anna.
other author:	Rialti, Riccardo.
Published:	Cham :Springer International Publishing :2023.
Description:	xi, 86 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Small businessTechnological innovations.
Online resource:	https://doi.org/10.1007/978-3-031-36465-5
ISBN:	9783031364655$q(electronic bk.)

Successful digital transformation initiatives in SMEsa relational goods perspective /
Marrucci, Anna.

Successful digital transformation initiatives in SMEsa relational goods perspective /[electronic resource] :by Anna Marrucci, Riccardo Rialti. - Cham :Springer International Publishing :2023. - xi, 86 p. :ill., digital ;24 cm.

1 Introduction -- 2 Human Relations Importance in Modern Business: An Ontological Perspective -- 3 Relational Goods and Organization Change in 4.0 Era -- 4 Including Relational Goods within the Diffusion of Innovation Framework -- 5 Empirical Observation of the Importance of Relational Goods in SMEs -- 6 Perspective Management Strategies -- 7 Conclusions.

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Anna Marrucci is a PhD Candidate in Business Administration and Management at the University of Pisa, Italy. Her main research interest regards the adoption of new technologies within businesses and the analysis of digital transformation phenomena. Her research has been published in several national and international journals. Riccardo Rialti is an Assistant Professor of Management, Industry 4.0 and Digital Economy at the University of Milan, Italy. Additionally, he is an Adjunct Professor of Project Management and of Product Management at Polimoda Istitute of Fashion Marketing and Design and an Adjunct Professor of Marketing and Research Methods at the IED (Istituto Europeo di Design) He has published widely and serves in the editorial review board of several journals.

ISBN: 9783031364655$q(electronic bk.)

Standard No.: 10.1007/978-3-031-36465-5doiSubjects--Topical Terms:

210037
Small business
--Technological innovations.

LC Class. No.: HD2341

Dewey Class. No.: 658.05

Successful digital transformation initiatives in SMEsa relational goods perspective /
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