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Marketing for sustainable developmentrethinking consumption models /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing for sustainable developmentcoordinated by Sihem Dekhili.
其他題名:	rethinking consumption models /
其他作者:	Dekhili, Sihem.
出版者:	London :ISTE ;2021.
面頁冊數:	1 online resource.
標題:	Sustainable development.
電子資源:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176
ISBN:	9781119882176$q(electronic bk.)

Marketing for sustainable developmentrethinking consumption models /
Marketing for sustainable developmentrethinking consumption models /[electronic resource] :coordinated by Sihem Dekhili. - London :ISTE ;2021. - 1 online resource. - Agronomy and food science. Food chain management. - Agronomy and food science.Food chain management..

Includes bibliographical references and index.

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market

ISBN: 9781119882176$q(electronic bk.)

Standard No.: 10.1002/9781119882176doiSubjects--Topical Terms:

177699
Sustainable development.

LC Class. No.: HC79.E5

Dewey Class. No.: 658.4/083

Marketing for sustainable developmentrethinking consumption models /
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245 0 0 $a Marketing for sustainable development $h [electronic resource] : $b rethinking consumption models / $c coordinated by Sihem Dekhili.
260 $a London : $b ISTE ; $a Hoboken, NJ : $b Wiley, $c 2021.
300 $a 1 online resource.
490 1 $a Agronomy and food science. Food chain management
504 $a Includes bibliographical references and index.
520 $a Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market
588 $a Description based on print version record.
650 0 $a Sustainable development. $3 177699
650 0 $a Marketing. $3 182957
700 1 $a Dekhili, Sihem. $3 960482
830 0 $a Agronomy and food science. $p Food chain management. $3 960483
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176