國立高雄大學圖資館 |

登入

回首頁

Designing luxury brandsthe art and science of creating game-changers /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Designing luxury brandsby Diana Derval.
其他題名:	the art and science of creating game-changers /
作者:	Derval, Diana.
出版者:	Cham :Springer International Publishing :2024.
面頁冊數:	xxix, 234 p. :ill. (chiefly col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)Management.
電子資源:	https://doi.org/10.1007/978-3-031-54093-6
ISBN:	9783031540936$q(electronic bk.)

Designing luxury brandsthe art and science of creating game-changers /
Derval, Diana.

Designing luxury brandsthe art and science of creating game-changers /[electronic resource] :by Diana Derval. - Second edition. - Cham :Springer International Publishing :2024. - xxix, 234 p. :ill. (chiefly col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

ISBN: 9783031540936$q(electronic bk.)

Standard No.: 10.1007/978-3-031-54093-6doiSubjects--Topical Terms:

295995
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Designing luxury brandsthe art and science of creating game-changers /
LDR:02832nmm a2200349 a 4500 001 657989
003 DE-He213
005 20240628103736.0
006 m d
007 cr nn 008maaau
008 240923s2024 sz s 0 eng d
020 $a 9783031540936$q(electronic bk.)
020 $a 9783031540929$q(paper)
024 7 $a 10.1007/978-3-031-54093-6 $2 doi
035 $a 978-3-031-54093-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .D438 2024
100 1 $a Derval, Diana. $3 491953
245 1 0 $a Designing luxury brands $h [electronic resource] : $b the art and science of creating game-changers / $c by Diana Derval.
250 $a Second edition.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2024.
300 $a xxix, 234 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-810X
505 0 $a 1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.
520 $a This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
650 0 $a Branding (Marketing) $x Management. $3 295995
650 0 $a Luxury goods industry $x Management. $3 564305
650 0 $a Luxury goods industry $x Customer services. $3 814652
650 0 $a Brand name products. $3 202795
650 1 4 $a Branding. $3 779366
650 2 4 $a Behavioral Sciences and Psychology. $3 911851
650 2 4 $a Marketing. $3 182957
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Behavioral Neuroscience. $3 921152
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Management for professionals. $3 557942
856 4 0 $u https://doi.org/10.1007/978-3-031-54093-6
950 $a Business and Management (SpringerNature-41169)