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Counter strategies in global markets

Pl�otner, Olaf.

Counter strategies in global markets

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Counter strategies in global marketsOlaf Ploetner.
作者:	Pl�otner, Olaf.
出版者:	Basingstoke :Palgrave Macmillan,2012.
面頁冊數:	1 online resource (xiii, 170 p.) :ill.
標題:	Industrial marketingDeveloping countries.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230362956
ISBN:	9780230362956 (electronic bk.)

Counter strategies in global markets
Pl�otner, Olaf.

Counter strategies in global markets[electronic resource] /Olaf Ploetner. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource (xiii, 170 p.) :ill.

Includes bibliographical references (p. 161-166) and index.

The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives.

"Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets."--Publisher's website.

ISBN: 9780230362956 (electronic bk.)

Source: 510024Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

564235
Industrial marketing
--Developing countries.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1263 / .P66 2012eb

Dewey Class. No.: 658.804091724

Counter strategies in global markets
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520 $a "Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets."--Publisher's website.
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