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Business-to-business marketinghow to understand and succeed in business marketing in an emerging Africa /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business-to-business marketingRichard Afriyie Owusu ... [et al.].
其他題名:	how to understand and succeed in business marketing in an emerging Africa /
其他作者:	Owusu, Richard Afriyie.
出版者:	Boca Raton, FL :Routledge,2021.
面頁冊數:	1 online resource.
附註:	"A Productivity Press book."
標題:	Industrial marketingAfrica.
電子資源:	https://www.taylorfrancis.com/books/9780429259777
ISBN:	9780429259777$q(electronic bk.)

Business-to-business marketinghow to understand and succeed in business marketing in an emerging Africa /
Business-to-business marketinghow to understand and succeed in business marketing in an emerging Africa /[electronic resource] :Richard Afriyie Owusu ... [et al.]. - Boca Raton, FL :Routledge,2021. - 1 online resource.

"A Productivity Press book."

Includes bibliographical references and index.

Business-to-Business Marketing : How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectivelythe four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience andknowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Theircommand ofand insight into the subject are unparalleled.

ISBN: 9780429259777$q(electronic bk.)

Standard No.: 10.4324/9780429259777doiSubjects--Topical Terms:

948212
Industrial marketing
--Africa.

LC Class. No.: HF5415.1263 / .O98 2021

Dewey Class. No.: 658.804096

Business-to-business marketinghow to understand and succeed in business marketing in an emerging Africa /
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