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Reframe the marketplacethe total mar...
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Bowman, Jeffrey L., (1970-)
Reframe the marketplacethe total market approach to reaching the new majority /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Reframe the marketplaceJeffrey L. Bowman with Jeremy Katz.
Reminder of title:
the total market approach to reaching the new majority /
Author:
Bowman, Jeffrey L.,
other author:
Katz, Jeremy,
Published:
Hoboken :John Wiley and Sons,2015.
Description:
1 online resource.
Notes:
Includes index.
Subject:
Minority consumers.
Online resource:
http://onlinelibrary.wiley.com/book/10.1002/9781119176329
ISBN:
9781119176329 (electronic bk.)
Reframe the marketplacethe total market approach to reaching the new majority /
Bowman, Jeffrey L.,1970-
Reframe the marketplace
the total market approach to reaching the new majority /[electronic resource] :Jeffrey L. Bowman with Jeremy Katz. - 1st ed. - Hoboken :John Wiley and Sons,2015. - 1 online resource.
Includes index.
ISBN: 9781119176329 (electronic bk.)
LCCN: 2015035004Subjects--Topical Terms:
534561
Minority consumers.
LC Class. No.: HF5415.332.M56
Dewey Class. No.: 658.8008
Reframe the marketplacethe total market approach to reaching the new majority /
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the total market approach to reaching the new majority /
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Jeffrey L. Bowman with Jeremy Katz.
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Description based on print version record and CIP data provided by publisher; resource not viewed.
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http://onlinelibrary.wiley.com/book/10.1002/9781119176329
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電子館藏
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1 records • Pages 1 •
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電子館藏
1圖書
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EB HF5415.332.M56 B787 2015
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1 records • Pages 1 •
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http://onlinelibrary.wiley.com/book/10.1002/9781119176329
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