語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ author_sort:"spotts, harlan e." ]
切換:
標籤
|
MARC模式
|
ISBD
Assessing the different roles of mar...
~
Academy of Marketing Science. ((2008 :)
Assessing the different roles of marketing theory and practice in the jaws of economic uncertaintyproceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Assessing the different roles of marketing theory and practice in the jaws of economic uncertaintyedited by Harlan E. Spotts.
其他題名:
proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
其他作者:
Spotts, Harlan E.
團體作者:
Academy of Marketing Science.
出版者:
Cham :Springer International Publishing :2015.
面頁冊數:
xxxiii, 353 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
MarketingCase studies.United States
電子資源:
http://dx.doi.org/10.1007/978-3-319-11845-1
ISBN:
9783319118451 (electronic bk.)
Assessing the different roles of marketing theory and practice in the jaws of economic uncertaintyproceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceVancouver, B.C.)(2008 :
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty
proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Harlan E. Spotts. - Cham :Springer International Publishing :2015. - xxxiii, 353 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..
Consumer Social Values -- Organizational Issues and Strategic Performance -- B2B Relationship Issues -- Customer Profiling, and Internal/External Competition in the Arts Sector -- Technology and the Marketing Function -- Complex Consumer Cognition -- Cross Cultural Comparison of Customers -- Internal and External Environmental Issues -- Environmental Cues in Pricing Strategy -- Consumers Gone Wild -- Product-Country Images and International Branding -- Cross Cultural Comparison of Marketing Practices -- Services Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies -- International Marketing: How Managers Think -- Issues in Supply Chain Management -- Distinction in Marketing Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services in International Marketing -- Methodological Advances in Marketing Research -- Shopping Related Issues -- Consumers Confront Change -- Enhancing Selling Performance and Effectiveness -- Understanding Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising -- Action and Implementation Issues -- Customer Equity Management, Relationship Marketing, and Customer Commitment -- Online Adoption and Loyalty Issues -- Applying Marketing Concepts with and to Students -- Online Auctions, Trust and Jurisdiction Issues -- Consumption Contexts: Smell, Hell, and Travel -- Control and Cooperation in B2B Relationships -- Perceptual Fit and Consistency Issues -- Firm Performance in International Markets -- Marketing in Latin America and Ibero America -- Product: Country Images in Emerging Markets -- Salesperson Enhancement of Client Relationships -- Personality and High/Low Consumption Contexts -- International Perspectives of IMC Related Issues -- International Marketing in a Changing World -- Understanding the Customer -- Exploring the Analytical Dimension of the Research Process -- Customer Satisfaction in Healthcare Settings, and Impulse Buying in Services Contexts -- Marketing Orientation and Firm Success -- Factors of Successful B2B Exchanges -- Visitor Communities, Contextual and Temporal Cues, and Purchase Intentions.
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
ISBN: 9783319118451 (electronic bk.)
Standard No.: 10.1007/978-3-319-11845-1doiSubjects--Topical Terms:
445708
Marketing
--United States--Case studies.
LC Class. No.: HF5415.1
Dewey Class. No.: 658.800973
Assessing the different roles of marketing theory and practice in the jaws of economic uncertaintyproceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
LDR
:04580nmm a2200337 a 4500
001
460402
003
DE-He213
005
20150702092337.0
006
m d
007
cr nn 008maaau
008
151110s2015 gw s 0 eng d
020
$a
9783319118451 (electronic bk.)
020
$a
9783319118444 (paper)
024
7
$a
10.1007/978-3-319-11845-1
$2
doi
035
$a
978-3-319-11845-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.1
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
658.800973
$2
23
090
$a
HF5415.1
$b
.A168 2004
110
2
$a
Academy of Marketing Science.
$b
Annual Conference
$d
(2008 :
$c
Vancouver, B.C.)
$3
711793
245
1 0
$a
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty
$h
[electronic resource] :
$b
proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
$c
edited by Harlan E. Spotts.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2015.
300
$a
xxxiii, 353 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Developments in marketing science,
$x
2363-6165
505
0
$a
Consumer Social Values -- Organizational Issues and Strategic Performance -- B2B Relationship Issues -- Customer Profiling, and Internal/External Competition in the Arts Sector -- Technology and the Marketing Function -- Complex Consumer Cognition -- Cross Cultural Comparison of Customers -- Internal and External Environmental Issues -- Environmental Cues in Pricing Strategy -- Consumers Gone Wild -- Product-Country Images and International Branding -- Cross Cultural Comparison of Marketing Practices -- Services Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies -- International Marketing: How Managers Think -- Issues in Supply Chain Management -- Distinction in Marketing Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services in International Marketing -- Methodological Advances in Marketing Research -- Shopping Related Issues -- Consumers Confront Change -- Enhancing Selling Performance and Effectiveness -- Understanding Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising -- Action and Implementation Issues -- Customer Equity Management, Relationship Marketing, and Customer Commitment -- Online Adoption and Loyalty Issues -- Applying Marketing Concepts with and to Students -- Online Auctions, Trust and Jurisdiction Issues -- Consumption Contexts: Smell, Hell, and Travel -- Control and Cooperation in B2B Relationships -- Perceptual Fit and Consistency Issues -- Firm Performance in International Markets -- Marketing in Latin America and Ibero America -- Product: Country Images in Emerging Markets -- Salesperson Enhancement of Client Relationships -- Personality and High/Low Consumption Contexts -- International Perspectives of IMC Related Issues -- International Marketing in a Changing World -- Understanding the Customer -- Exploring the Analytical Dimension of the Research Process -- Customer Satisfaction in Healthcare Settings, and Impulse Buying in Services Contexts -- Marketing Orientation and Firm Success -- Factors of Successful B2B Exchanges -- Visitor Communities, Contextual and Temporal Cues, and Purchase Intentions.
520
$a
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650
0
$a
Marketing
$z
United States
$v
Case studies.
$3
445708
650
1 4
$a
Economics/Management Science.
$3
273684
650
2 4
$a
Marketing.
$3
182957
650
2 4
$a
Business Strategy/Leadership.
$3
524336
650
2 4
$a
Sales/Distribution/Call Center/Customer Service.
$3
572933
700
1
$a
Spotts, Harlan E.
$3
711123
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Developments in marketing science.
$3
711110
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-11845-1
950
$a
Business and Economics (Springer-11643)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000109909
電子館藏
1圖書
電子書
EB HF5415.1 A168 2015
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://dx.doi.org/10.1007/978-3-319-11845-1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入