Language:
English
繁體中文
Help
圖資館首頁
Login
Back
to Search results for
[ subject:"Product management" ]
Switch To:
Labeled
|
MARC Mode
|
ISBD
Rising tide :lessons from 165 years ...
~
Dalzell, Frederick.
Rising tide :lessons from 165 years of brand building at Procter & Gamble /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Rising tide :Davis Dyer, Frederick Dalzell, Rowena Olegario.
Reminder of title:
lessons from 165 years of brand building at Procter & Gamble /
Author:
Dyer, Davis.
other author:
Dalzell, Frederick.
Published:
Boston, Mass. :Harvard Business School Press,c2004.
Description:
x, 467 p. :ill. (some col.) ;25 cm.
Subject:
Brand name productsCase studies.United States
Online resource:
http://www.loc.gov/catdir/toc/ecip048/2003019396.html
ISBN:
1591391474 :
Rising tide :lessons from 165 years of brand building at Procter & Gamble /
Dyer, Davis.
Rising tide :
lessons from 165 years of brand building at Procter & Gamble /Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. :Harvard Business School Press,c2004. - x, 467 p. :ill. (some col.) ;25 cm.
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En ri
ISBN: 1591391474 :NT886
LCCN: 2003019396Subjects--Corporate Names:
440981
Procter & Gamble Company
--History.Subjects--Topical Terms:
440982
Brand name products
--United States--Case studies.
LC Class. No.: HD9999.S74 / P738 2004
Dewey Class. No.: 338.7/67
Rising tide :lessons from 165 years of brand building at Procter & Gamble /
LDR
:01684cam 22001934a 450
001
177185
005
20040928104304.0
008
090528s2004 maua b 001 0 eng
010
$a
2003019396
020
$a
1591391474 :
$c
NT886
035
$a
00285265
042
$a
pcc
043
$a
n-us---
050
0 0
$a
HD9999.S74
$b
P738 2004
082
0 0
$2
22
$a
338.7/67
100
$a
Dyer, Davis.
$3
258310
245
1 0
$a
Rising tide :
$b
lessons from 165 years of brand building at Procter & Gamble /
$c
Davis Dyer, Frederick Dalzell, Rowena Olegario.
260
$a
Boston, Mass. :
$c
c2004.
$b
Harvard Business School Press,
300
$a
x, 467 p. :
$b
ill. (some col.) ;
$c
25 cm.
505
0
$1
!!! (Bo revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
$a
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En ri
610
$a
Procter & Gamble Company
$x
History.
$3
440981
650
$a
Brand name products
$z
United States
$v
Case studies.
$3
440982
650
$a
Product management
$z
United States
$v
Case studies.
$3
440983
650
$a
Soap trade
$z
United States
$x
History.
$3
258369
700
$a
Dalzell, Frederick.
$3
258364
700
$a
Olegario, Rowena.
$3
258365
856
4 1
$3
Table of contents
$u
http://www.loc.gov/catdir/toc/ecip048/2003019396.html
$z
http://www.loc.gov/catdir/toc/ecip048/2003019396.html
based on 0 review(s)
ALL
西方語文圖書區(四樓)
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000261745
西方語文圖書區(四樓)
1圖書
一般圖書
HD9999.S74 D996 2004
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.loc.gov/catdir/toc/ecip048/2003019396.html
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login