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Star-spangled soccerthe selling, mar...

Hopkins, Gary.

Star-spangled soccerthe selling, marketing and management of soccer in the USA /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Star-spangled soccerGary Hopkins.
其他題名:	the selling, marketing and management of soccer in the USA /
作者:	Hopkins, Gary.
出版者:	Basingstoke ;Palgrave Macmillan,2010.
面頁冊數:	xiv, 330 p. :ill.
附註:	Includes index.
標題:	SoccerManagement.United States
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230278042

Star-spangled soccerthe selling, marketing and management of soccer in the USA /
Hopkins, Gary.

Star-spangled soccerthe selling, marketing and management of soccer in the USA /[electronic resource] :Gary Hopkins. - Basingstoke ;Palgrave Macmillan,2010. - xiv, 330 p. :ill.

Includes index.

You're playing the World Cup where? -- Selling soccer to America, the World Cup years! -- World Cup 1994: everyone's a fan -- Soccer goes professional: the launch of Major League Soccer -- Backfrom the brink -- Soccer United marketing -- The agent's arrive: there must be money somewhere...oris there? -- Pony tails and dollars: "anything a man can do" -- The "business" of youth soccer -- Viva futbol/viva Mexico! -- Young Americans: transfers and lost dollars -- Soccer on American television...it's bigger than American Idol -- The making of a soccer nation --The World Cup returns.

Star-Spangled Soccer charts America's 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that willpropel its unstoppable march forward. The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in Americaforever , good and bad up and down but ultimately positioned to becomeamajor force in the rapidly changing American Sports landscape. Drawnfrom a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights withall the key personalities and decision makers Star Spangled Soccer is a must read for anyone wanting to understand the American Soccer Market, where it has come from and why it is positioned for tremendous growth over thenext 10 years.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230278042Subjects--Topical Terms:

478135
Soccer
--Management.--United StatesIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV944.U6 / H67 2010

Dewey Class. No.: 796.33406980973

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520 $a Star-Spangled Soccer charts America's 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that willpropel its unstoppable march forward. The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in Americaforever , good and bad up and down but ultimately positioned to becomeamajor force in the rapidly changing American Sports landscape. Drawnfrom a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights withall the key personalities and decision makers Star Spangled Soccer is a must read for anyone wanting to understand the American Soccer Market, where it has come from and why it is positioned for tremendous growth over thenext 10 years.
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