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Marketing techniques for financial i...

Jain, Dhiraj, (1971-)

Marketing techniques for financial inclusion and development

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing techniques for financial inclusion and developmentDhiraj Jain and Adya Sharma, editors.
其他作者:	Jain, Dhiraj,
出版者:	Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:	1 online resource (xx, 311 p.)
標題:	FinanceIndia.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4035-9
ISBN:	9781522540366 (ebook)

Marketing techniques for financial inclusion and development
Marketing techniques for financial inclusion and development[electronic resource] /Dhiraj Jain and Adya Sharma, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xx, 311 p.)

Includes bibliographical references and index.

Chapter 1. Boundless banking: the role of evolution in personal banking for financial inclusion in India -- Chapter 2. Payment banks and small Finance banks: a route to better financial inclusion? -- Chapter 3. Customer shareholding as a radical approach to a sustainable and profitable relationship -- Chapter 4. Effectiveness of financial inclusion initiatives: a case study of Rajasthan State -- Chapter 5. How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Chapter 6. Financial literacy for financial inclusion using mobile technology in India -- Chapter 7. Financing millennials in developing economies: banking strategies for undergraduate students -- Chapter 8. Challenges faced by banks for financial inclusion: growth and viability in the Indian context -- Chapter 9. Consumer awareness towards financial inclusion in India: a study on Mahanagar Co Op Bank Ltd, Mumbai -- Chapter 10. Journey of financial inclusion driven by Indian banking industry -- Chapter 11. Leveraging tax as a tool for financial inclusion of msmes: Micro, small, and medium enterprises (MSMES) and financial exclusion -- Chapter 12. The case of the missing customer! -- Chapter 13. The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow -- Chapter 14. Financial inclusion through microenterprises of rural SHGs: an empirical study in South Rajasthan.

Restricted to subscribers or individual electronic text purchasers.

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

ISBN: 9781522540366 (ebook)Subjects--Topical Terms:

340708
Finance
--India.

LC Class. No.: HG187.I4 / M47 2018e

Dewey Class. No.: 332.1068/8

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506 $a Restricted to subscribers or individual electronic text purchasers.
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