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Models of scenario building and plan...

Martelli, Antonio.

Models of scenario building and planningfacing uncertainty and complexity /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Models of scenario building and planningAntonio Martelli.
其他題名:	facing uncertainty and complexity /
作者:	Martelli, Antonio.
出版者:	Basingstoke :Palgrave Macmillan :2014.
面頁冊數:	320 p. :38 figures, 9.
附註:	Electronic book text.
附註:	Epublication based on: 9781137293497.
標題:	Business and Management.
電子資源:	Online journal 'available contents' page
ISBN:	1137293500 (electronic bk.) :

Models of scenario building and planningfacing uncertainty and complexity /
Martelli, Antonio.

Models of scenario building and planningfacing uncertainty and complexity /[electronic resource] :Antonio Martelli. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 320 p. :38 figures, 9. - Bocconi on management.

Electronic book text.

1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the Organisation.

Document

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to analysis of the competitors' behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider (with the utmost care) the interaction between the company and its competitors as well as the possible consequences. For example, when we talk about the company environment, we should never forget that it is not made just by impersonal economic or social forces, but also, if not foremost, by specific human actors, the competing companies. This book also focuses on the analysis of risk and uncertainty in MSBP (avoiding, however, any excessive technicalities). Risk can be defined as the probability of non-success: MSBP should stress not only the advantages of a strategy based on the scenario which will eventually materialise, but also the losses incurred by betting on the wrong scenarios. This is a point which has not received adequate attention in the relevant literature. The importance of the link between scenarios and strategies is also explored, that is, how strategies can be worked out on the basis of the scenarios which have been built.

PDF.

Antonio Martelli started teaching business planning at LUISS (Libera Universita Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010-2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.

ISBN: 1137293500 (electronic bk.) :£70.00Subjects--Topical Terms:

639169
Business and Management.

LC Class. No.: TS155

Dewey Class. No.: 658

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545 0 $a Antonio Martelli started teaching business planning at LUISS (Libera Universita Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010-2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.
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