國立高雄大學圖資館 |

Language: English

Back to Search results for [ subject:"Market segmentation" ]

Strategic management of market niche...

Ocvirk, Gorazd.

Strategic management of market nichesa model framework /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic management of market nichesby Gorazd Ocvirk.
Reminder of title:	a model framework /
Author:	Ocvirk, Gorazd.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2018.
Description:	ix, 231 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning.
Online resource:	http://dx.doi.org/10.1007/978-3-658-20364-1
ISBN:	9783658203641$q(electronic bk.)

Strategic management of market nichesa model framework /
Ocvirk, Gorazd.

Strategic management of market nichesa model framework /[electronic resource] :by Gorazd Ocvirk. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - ix, 231 p. :ill., digital ;24 cm. - Schriften zur unternehmensentwicklung. - Schriften zur unternehmensentwicklung..

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company.

ISBN: 9783658203641$q(electronic bk.)

Standard No.: 10.1007/978-3-658-20364-1doiSubjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.4092

Strategic management of market nichesa model framework /
LDR:01892nmm a2200313 a 4500 001 529131
003 DE-He213
005 20180716115941.0
006 m d
007 cr nn 008maaau
008 181105s2018 gw s 0 eng d
020 $a 9783658203641$q(electronic bk.)
020 $a 9783658203634$q(paper)
024 7 $a 10.1007/978-3-658-20364-1 $2 doi
035 $a 978-3-658-20364-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 658.4092 $2 23
090 $a HF5415.13 $b .O21 2018
100 1 $a Ocvirk, Gorazd. $3 802021
245 1 0 $a Strategic management of market niches $h [electronic resource] : $b a model framework / $c by Gorazd Ocvirk.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2018.
300 $a ix, 231 p. : $b ill., digital ; $c 24 cm.
490 1 $a Schriften zur unternehmensentwicklung
520 $a Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company.
650 0 $a Strategic planning. $3 191522
650 0 $a Market segmentation $x Research. $3 802023
650 0 $a Business. $3 188101
650 0 $a Organization. $3 180004
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Entrepreneurship. $3 183598
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Schriften zur unternehmensentwicklung. $3 802022
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-20364-1
950 $a Business and Management (Springer-41169)