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Audience economics :media institutio...

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Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Audience economics :Philip M. Napoli.
其他題名:	media institutions and the audience marketplace /
作者:	Napoli, Philip M.
出版者:	New York :Columbia University Press,c2003.
面頁冊數:	x, 235 p. ;24 cm.
標題:	Television advertisingUnited States.
電子資源:	http://www.igpublish.com/columbia-ebooks/Book.nsp?cid_BOOKCODE=DEMOCOLB0000832&cid_BOOKPAGE=1
ISBN:	0231126522 (cl. : alk. paper)

Audience economics :media institutions and the audience marketplace /
Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.

Includes bibliographical references (p. [199]-227) and index.

ISBN: 0231126522 (cl. : alk. paper)Subjects--Topical Terms:

327341
Television advertising
--United States.

LC Class. No.: HF6146.T42 / N364 2003

Dewey Class. No.: 659.14/3

Audience economics :media institutions and the audience marketplace /
LDR:00798cmm 22001934a 450 001 209725
008 090730s2003 nyu b 001 0 eng
020 $a 0231126522 (cl. : alk. paper)
020 $a 0231126530 (pa. : alk. paper)
035 $a 00377324
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF6146.T42 $b N364 2003
082 0 0 $a 659.14/3 $2 21
100 $a Napoli, Philip M. $3 327340
245 1 0 $a Audience economics : $b media institutions and the audience marketplace / $c Philip M. Napoli.
260 $a New York : $c c2003. $b Columbia University Press,
300 $a x, 235 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [199]-227) and index.
650 $a Television advertising $z United States. $3 327341
650 $a Television advertising. $3 238489
856 4 1 $u http://www.igpublish.com/columbia-ebooks/Book.nsp?cid_BOOKCODE=DEMOCOLB0000832&cid_BOOKPAGE=1 $z http://www.igpublish.com/columbia-ebooks/Book.nsp?cid_BOOKCODE=DEMOCOLB0000832&cid_BOOKPAGE=1

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http://www.igpublish.com/columbia-ebooks/Book.nsp?cid_BOOKCODE=DEMOCOLB0000832&cid_BOOKPAGE=1

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