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[ subject:"Television advertising." ]
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Consuming realitythe commercializati...
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Deery, June.
Consuming realitythe commercialization of factual entertainment /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Consuming realityJune Deery.
其他題名:
the commercialization of factual entertainment /
作者:
Deery, June.
出版者:
New York :Palgrave Macmillan,2012.
面頁冊數:
1 online resource (vii, 225 p.)
標題:
Television advertising.
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9781137007681
ISBN:
9781137007681 (electronic bk.)
Consuming realitythe commercialization of factual entertainment /
Deery, June.
Consuming reality
the commercialization of factual entertainment /[electronic resource] :June Deery. - 1st ed. - New York :Palgrave Macmillan,2012. - 1 online resource (vii, 225 p.)
Includes bibliographical references and index.
Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
ISBN: 9781137007681 (electronic bk.)
Standard No.: 9786613722560
Source: 565635Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
238489
Television advertising.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF6146.T42 / D44 2012
Dewey Class. No.: 384.55/32
Consuming realitythe commercialization of factual entertainment /
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