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Electronic commercea managerial and ...

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Electronic commercea managerial and social networks perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Electronic commerceby Efraim Turban ... [et al.].
其他題名:	a managerial and social networks perspective /
其他作者:	Turban, Efraim.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xxxix, 793 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Electronic commerce.
電子資源:	http://dx.doi.org/10.1007/978-3-319-10091-3
ISBN:	9783319100913 (electronic bk.)

Electronic commercea managerial and social networks perspective /
Electronic commercea managerial and social networks perspective /[electronic resource] :by Efraim Turban ... [et al.]. - 8th ed. - Cham :Springer International Publishing :2015. - xxxix, 793 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

ISBN: 9783319100913 (electronic bk.)

Standard No.: 10.1007/978-3-319-10091-3doiSubjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548

Dewey Class. No.: 658.9

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