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Principles of advertising & IMC /

~

Duncan, Tom

Principles of advertising & IMC /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Principles of advertising & IMC /Tom Duncan.
其他題名:	Principles of advertising and IMC.
作者:	Duncan, Tom
其他作者:	Duncan, Tom
出版者:	Chicago, IL :McGraw-Hill/Irwin,c2005.
面頁冊數:	xxvii, 774 p. :col. ill. ;29 cm.
附註:	Revision of: IMC / Tom Duncan. 1st ed. 2002.
標題:	Brand name productsMarketing
ISBN:	0072537744 (alk. paper)

Principles of advertising & IMC /
Duncan, Tom

Principles of advertising & IMC /Principles of advertising and IMC.Tom Duncan. - 2nd ed. - Chicago, IL :McGraw-Hill/Irwin,c2005. - xxvii, 774 p. :col. ill. ;29 cm. - The McGraw-Hill/Irwin series in marketing.. - McGraw-Hill/Irwin series in marketing..

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

ISBN: 0072537744 (alk. paper)

LCCN: 2003064200Subjects--Topical Terms:

221396
Brand name products
--Marketing

LC Class. No.: HF5415.13 / .D846 2005

Dewey Class. No.: 658.8/27

Principles of advertising & IMC /
LDR:00898cam _22003014a_450 001 159377
003 OCoLC
003 oLC
005 050921160433.0
005 20050921160433.0
008 090528s2005 ilua b 001 0 eng
010 $a 2003064200
020 $a 0072537744 (alk. paper)
020 $a 0071111182 (international : alk. paper) : $c NT$1150
035 $a 00130714
040 $a DLC $c DLC $d OSU
041 $a eng
042 $a pcc
049 $a OSUU
050 0 0 $a HF5415.13 $b .D846 2005
082 0 0 $2 22 $a 658.8/27
100 $a Duncan, Tom $q (Thomas R.) $3 440706
245 1 0 $a Principles of advertising & IMC / $c Tom Duncan.
246 3 $a Principles of advertising and IMC.
250 $a 2nd ed.
260 $a Chicago, IL : $c c2005. $b McGraw-Hill/Irwin,
300 $a xxvii, 774 p. : $b col. ill. ; $c 29 cm.
490 1 $a The McGraw-Hill/Irwin series in marketing.
500 $a Revision of: IMC / Tom Duncan. 1st ed. 2002.
504 $a Includes bibliographical references and index.
650 $a Brand name products $x Marketing $x Management. $3 221396
700 $a Duncan, Tom $q (Thomas R.) $3 440706
830 $a McGraw-Hill/Irwin series in marketing. $3 221397

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