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Designing brand identity :a complete...

Wheeler, Alina.

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Designing brand identity :Alina Wheeler.
其他題名:	a complete guide to creating, building, and maintaining strong brands /
作者:	Wheeler, Alina.
出版者:	Hoboken, N.J. :John Wiley,c2003.
面頁冊數:	v, 229 p. :ill. (some col.) ;29 cm.
標題:	Brand name products.
ISBN:	0471213268 :

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
Wheeler, Alina.

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /Alina Wheeler. - Hoboken, N.J. :John Wiley,c2003. - v, 229 p. :ill. (some col.) ;29 cm.

Includes bibliographical references (p. 224-225) and index.

ISBN: 0471213268 :NT$1205

LCCN: 2002033142Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / W562 2003

Dewey Class. No.: 658.8/27

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
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650 $a Brand name products. $3 202795
650 $a Brand name products $x Marketing $x Management. $3 221396
650 $a Trademarks $x Design. $3 226813
650 $a Advertising $x Brand name products. $3 209996