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In defense of negativity :attack ads...

Geer, John Gray.

In defense of negativity :attack ads in presidential campaigns /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	In defense of negativity :John. G. Geer.
其他題名:	attack ads in presidential campaigns /
作者:	Geer, John Gray.
出版者:	Chicago :University of Chicago Press,2006.
面頁冊數:	xvii, 201 p. :ill. ;24 cm.
叢書名:	Studies in communication, media, and public opinion
標題:	Campaign managementUnited States.
電子資源:	http://www.loc.gov/catdir/toc/ecip0513/2005015164.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0664/2005015164-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0664/2005015164-d.html
ISBN:	0226284980 (cloth : alk. paper)

In defense of negativity :attack ads in presidential campaigns /
Geer, John Gray.

In defense of negativity :attack ads in presidential campaigns /John. G. Geer. - Chicago :University of Chicago Press,2006. - xvii, 201 p. :ill. ;24 cm. - Studies in communication, media, and public opinion.

Includes bibliographical references (p. [185]-194) and index.

The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.

ISBN: 0226284980 (cloth : alk. paper)

LCCN: 2005015164

Nat. Bib. No.: GBA623651bnb

Nat. Bib. Agency Control No.: 013403704UkSubjects--Topical Terms:

239272
Campaign management
--United States.

LC Class. No.: JK2281 / .G44 2006

Dewey Class. No.: 324.7/3/0973

In defense of negativity :attack ads in presidential campaigns /
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504 $a Includes bibliographical references (p. [185]-194) and index.
505 0 $a The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
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856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0513/2005015164.html $z http://www.loc.gov/catdir/toc/ecip0513/2005015164.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0664/2005015164-b.html $z http://www.loc.gov/catdir/enhancements/fy0664/2005015164-b.html
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http://www.loc.gov/catdir/toc/ecip0513/2005015164.html
http://www.loc.gov/catdir/enhancements/fy0664/2005015164-b.html
http://www.loc.gov/catdir/enhancements/fy0664/2005015164-d.html

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