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Key account managementthe definitive...
~
McDonald, Malcolm.
Key account managementthe definitive guide /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Key account managementDiana Woodburn, Malcolm McDonald.
其他題名:
the definitive guide /
作者:
Woodburn, Diana.
其他作者:
McDonald, Malcolm.
出版者:
Chichester, West Sussex :John Wiley and Sons,2011.
面頁冊數:
1 online resource (498 p.)
標題:
MarketingKey accounts.
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781119207252
ISBN:
9781119207252 (electronic bk.)
Key account managementthe definitive guide /
Woodburn, Diana.
Key account management
the definitive guide /[electronic resource] :Diana Woodburn, Malcolm McDonald. - 3rd ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (498 p.)
Includes bibliographical references and index.
ISBN: 9781119207252 (electronic bk.)Subjects--Topical Terms:
201721
Marketing
--Key accounts.
LC Class. No.: HF5438.8.K48 / .W35 2011
Dewey Class. No.: 658.8/04
Key account managementthe definitive guide /
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http://onlinelibrary.wiley.com/book/10.1002/9781119207252
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