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Manage for profit, not for market sh...

Bilstein, Frank F., (1971-)

Manage for profit, not for market share :a guide to greater profits in highly contested markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Manage for profit, not for market share :Hermann Simon, Frank F. Bilstein, Frank Luby.
其他題名:	a guide to greater profits in highly contested markets /
作者:	Simon, Hermann.
其他作者:	Luby, Frank,
出版者:	Boston, Mass. :Harvard Business School Press,c2006.
面頁冊數:	232 p. :ill. ;24 cm.
標題:	Industrial managementCase studies.
電子資源:	http://www.loc.gov/catdir/toc/ecip066/2005037019.html
ISBN:	9781591395263

Manage for profit, not for market share :a guide to greater profits in highly contested markets /
Simon, Hermann.

Manage for profit, not for market share :a guide to greater profits in highly contested markets /Hermann Simon, Frank F. Bilstein, Frank Luby. - Boston, Mass. :Harvard Business School Press,c2006. - 232 p. :ill. ;24 cm.

Includes bibliographical references (p. 213-219) and index.

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.

ISBN: 9781591395263

LCCN: 2005037019Subjects--Topical Terms:

200265
Industrial management
--Case studies.

LC Class. No.: HB601 / .S56 2006

Dewey Class. No.: 658.15/5

Manage for profit, not for market share :a guide to greater profits in highly contested markets /
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