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[ author_sort:"hollensen, svend." ]
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The quintessence of marketingwhat yo...
~
Bickhoff, Nils.
The quintessence of marketingwhat you really need to know to manage your marketing activities /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The quintessence of marketingby Nils Bickhoff, Svend Hollensen, Marc Opresnik.
其他題名:
what you really need to know to manage your marketing activities /
作者:
Bickhoff, Nils.
其他作者:
Hollensen, Svend.
出版者:
Berlin, Heidelberg :Springer Berlin Heidelberg :2014.
面頁冊數:
vi, 144 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Marketing.
電子資源:
http://dx.doi.org/10.1007/978-3-642-45444-8
ISBN:
9783642454448 (electronic bk.)
The quintessence of marketingwhat you really need to know to manage your marketing activities /
Bickhoff, Nils.
The quintessence of marketing
what you really need to know to manage your marketing activities /[electronic resource] :by Nils Bickhoff, Svend Hollensen, Marc Opresnik. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - vi, 144 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..
ISBN: 9783642454448 (electronic bk.)Subjects--Topical Terms:
182957
Marketing.
Dewey Class. No.: 658.8
The quintessence of marketingwhat you really need to know to manage your marketing activities /
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