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Lifestyle marketingreaching the new ...

Greco, Alan James, (1950-)

Lifestyle marketingreaching the new American consumer /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Lifestyle marketingRonald D. Michman, Edward M. Mazze, and Alan J. Greco.
其他題名:	reaching the new American consumer /
作者:	Michman, Ronald D.
其他作者:	Greco, Alan James,
出版者:	Westport, Conn. :Praeger,2003.
面頁冊數:	xii, 241 p. ;25 cm.
標題:	Market segmentationUnited States.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313053804 (e-Book)

Lifestyle marketingreaching the new American consumer /
Michman, Ronald D.

Lifestyle marketingreaching the new American consumer /[electronic resource] :Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. - Westport, Conn. :Praeger,2003. - xii, 241 p. ;25 cm.

Includes bibliographical references (p. [221]-227) and index.

ISBN: 0313053804 (e-Book)

LCCN: 2003057995Subjects--Topical Terms:

352438
Market segmentation
--United States.

LC Class. No.: HF5415.127 / .M535 2003

Dewey Class. No.: 658.8/343

Lifestyle marketingreaching the new American consumer /
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020 $a 9780313053801 (e-Book)
020 $a 1567206409 (alk. paper)
020 $a 9781567206401 (alk. paper)
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245 1 0 $a Lifestyle marketing $h [electronic resource] : $b reaching the new American consumer / $c Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
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300 $a xii, 241 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [221]-227) and index.
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650 # 0 $a Target marketing $z United States. $3 299469
650 # 0 $a Consumers' preferences $z United States. $3 352439
650 # 0 $a Consumer behavior $z United States. $3 219970
650 # 0 $a Lifestyles $z United States. $3 350687
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700 1 # $a Mazze, Edward M. $3 299466
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856 4 0 $3 Bibliographic record display $u http://libsw.nuk.edu.tw:81/login?url=http://ebooks.abc-clio.com/?isbn=9780313053801 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.