國立高雄大學圖資館 |

登入

回首頁 到查詢結果 [ subject:"Media Planning." ]

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sharing behavior of brand crisis information on social mediaby Changzheng Yang.
其他題名:	a case study of Chinese Weibo /
作者:	Yang, Changzheng.
出版者:	Singapore :Springer Singapore :2022.
面頁冊數:	xi, 283 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing)China.
電子資源:	https://doi.org/10.1007/978-981-16-6667-4
ISBN:	9789811666674$q(electronic bk.)

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /
Yang, Changzheng.

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /[electronic resource] :by Changzheng Yang. - Singapore :Springer Singapore :2022. - xi, 283 p. :ill. (some col.), digital ;24 cm.

Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.

ISBN: 9789811666674$q(electronic bk.)

Standard No.: 10.1007/978-981-16-6667-4doiSubjects--Topical Terms:

772782
Branding (Marketing)
--China.

LC Class. No.: HF5415.1255 / .Y36 2022

Dewey Class. No.: 658.827

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /
LDR:02984nmm a2200325 a 4500 001 618841
003 DE-He213
005 20220119154628.0
006 m d
007 cr nn 008maaau
008 221103s2022 si s 0 eng d
020 $a 9789811666674$q(electronic bk.)
020 $a 9789811666667$q(paper)
024 7 $a 10.1007/978-981-16-6667-4 $2 doi
035 $a 978-981-16-6667-4
040 $a GP $c GP
041 1 $a eng $h chi
050 4 $a HF5415.1255 $b .Y36 2022
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .Y22 2022
100 1 $a Yang, Changzheng. $3 918817
245 1 0 $a Sharing behavior of brand crisis information on social media $h [electronic resource] : $b a case study of Chinese Weibo / $c by Changzheng Yang.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2022.
300 $a xi, 283 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
520 $a This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
650 0 $a Branding (Marketing) $z China. $3 772782
650 0 $a Product management $z China. $3 772783
650 0 $a Online social networks in business $z China. $3 918818
650 1 4 $a Marketing. $3 182957
650 2 4 $a Digital Marketing. $3 913116
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Media Planning. $3 918819
650 2 4 $a Social Media. $3 742054
650 2 4 $a Public Relations. $3 677847
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-16-6667-4
950 $a Business and Management (SpringerNature-41169)