國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Product management" ]

切換: 標籤 | MARC模式 | ISBD

Rising tide :lessons from 165 years ...

Dalzell, Frederick.

Rising tide :lessons from 165 years of brand building at Procter & Gamble /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Rising tide :Davis Dyer, Frederick Dalzell, Rowena Olegario.
其他題名:	lessons from 165 years of brand building at Procter & Gamble /
作者:	Dyer, Davis.
其他作者:	Dalzell, Frederick.
出版者:	Boston, Mass. :Harvard Business School Press,c2004.
面頁冊數:	x, 467 p. :ill. (some col.) ;25 cm.
標題:	Brand name productsCase studies.United States
電子資源:	http://www.loc.gov/catdir/toc/ecip048/2003019396.html
ISBN:	1591391474 :

Rising tide :lessons from 165 years of brand building at Procter & Gamble /
Dyer, Davis.

Rising tide :lessons from 165 years of brand building at Procter & Gamble /Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. :Harvard Business School Press,c2004. - x, 467 p. :ill. (some col.) ;25 cm.

Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En ri

ISBN: 1591391474 :NT886

LCCN: 2003019396Subjects--Corporate Names:

440981
Procter & Gamble Company
--History.Subjects--Topical Terms:

440982
Brand name products
--United States--Case studies.

LC Class. No.: HD9999.S74 / P738 2004

Dewey Class. No.: 338.7/67

Rising tide :lessons from 165 years of brand building at Procter & Gamble /
LDR:01684cam 22001934a 450 001 177185
005 20040928104304.0
008 090528s2004 maua b 001 0 eng
010 $a 2003019396
020 $a 1591391474 : $c NT886
035 $a 00285265
042 $a pcc
043 $a n-us---
050 0 0 $a HD9999.S74 $b P738 2004
082 0 0 $2 22 $a 338.7/67
100 $a Dyer, Davis. $3 258310
245 1 0 $a Rising tide : $b lessons from 165 years of brand building at Procter & Gamble / $c Davis Dyer, Frederick Dalzell, Rowena Olegario.
260 $a Boston, Mass. : $c c2004. $b Harvard Business School Press,
300 $a x, 467 p. : $b ill. (some col.) ; $c 25 cm.
505 0 $1 !!! (Bo revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. $a Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En ri
610 $a Procter & Gamble Company $x History. $3 440981
650 $a Brand name products $z United States $v Case studies. $3 440982
650 $a Product management $z United States $v Case studies. $3 440983
650 $a Soap trade $z United States $x History. $3 258369
700 $a Dalzell, Frederick. $3 258364
700 $a Olegario, Rowena. $3 258365
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip048/2003019396.html $z http://www.loc.gov/catdir/toc/ecip048/2003019396.html