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Behavioral marketingdelivering perso...

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Walters, Dave, (1968-)

Behavioral marketingdelivering personalized experiences at scale /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Behavioral marketingDave Walters.
其他題名:	delivering personalized experiences at scale /
作者:	Walters, Dave,
出版者:	Hoboken, NJ :John Wiley and Sons,c2015.
面頁冊數:	1 online resource (xxi, 229 p.) :ill.
附註:	Includes index.
標題:	Internet marketing.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119170440
ISBN:	9781119170440 (electronic bk.)

Behavioral marketingdelivering personalized experiences at scale /
Walters, Dave,1968-

Behavioral marketingdelivering personalized experiences at scale /[electronic resource] :Dave Walters. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2015. - 1 online resource (xxi, 229 p.) :ill.

Includes index.

ISBN: 9781119170440 (electronic bk.)

LCCN: 2015022945Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .W3655 2015

Dewey Class. No.: 658.8/72

Behavioral marketingdelivering personalized experiences at scale /
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245 1 0 $a Behavioral marketing $h [electronic resource] : $b delivering personalized experiences at scale / $c Dave Walters.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c c2015.
300 $a 1 online resource (xxi, 229 p.) : $b ill.
500 $a Includes index.
588 $a Description based on online resource; title from digital title page (viewed on September 1, 2015)
588 $a Description based on print version record.
650 0 $a Internet marketing. $3 208232
650 0 $a Customer relations. $3 202164
650 0 $a Consumers' preferences. $3 243153
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119170440

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