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Serving the customerthe role of selling and sales /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Serving the customeredited by Thomas Aichner.
其他題名:	the role of selling and sales /
其他作者:	Aichner, Thomas.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2023.
面頁冊數:	xviii, 388 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Sales management.
電子資源:	https://doi.org/10.1007/978-3-658-39072-3
ISBN:	9783658390723$q(electronic bk.)

Serving the customerthe role of selling and sales /
Serving the customerthe role of selling and sales /[electronic resource] :edited by Thomas Aichner. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xviii, 388 p. :ill. (some col.), digital ;24 cm.

Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies. The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and innovation to increase sales and study consumers, and finishing with two chapters about sales competencies on the one hand and a critical piece about consumption on the other hand under (IV) selling more or consuming less? The European perspective adopted in the book provides both international researchers and entrepreneurs, as well as those already working in Europe, with a better understanding of the market and the dynamics in the consumer and business sectors. Excerpt from the content The meaning of value creation and value-in-use in selling services The vital role of pricing, customer participation, and the responsibilities of front-line employees How to negotiate the sale in B2B and purchase of three distinct types of business services How, why, and under which circumstances retailers are considering machine learning forecasting methods to increase sales Proposal for an autonomous consumer business, which is about fully automating transactions between a seller and a buyer How the Net Promoter Score works and why it can be both beneficial but also viewed skeptically Which specific competencies sales professionals must possess to succeed and sell well The downsides and threats of our economic system with a single-minded focus on the growth of sales or revenues About the editor Prof. Dr. Thomas Aichner is an Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany, Italy, and Saudi Arabia.

ISBN: 9783658390723$q(electronic bk.)

Standard No.: 10.1007/978-3-658-39072-3doiSubjects--Topical Terms:

199447
Sales management.

LC Class. No.: HF5438.4 / .S47 2023

Dewey Class. No.: 658.81

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