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Publishers, readers, and digital eng...

Martens, Marianne.

Publishers, readers, and digital engagement

Record Type:	Electronic resources : Monograph/item
Title/Author:	Publishers, readers, and digital engagementby Marianne Martens.
Author:	Martens, Marianne.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xix, 226 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Young adultsBooks and reading.
Online resource:	http://dx.doi.org/10.1057/978-1-137-51446-2
ISBN:	9781137514462$q(electronic bk.)

Publishers, readers, and digital engagement
Martens, Marianne.

Publishers, readers, and digital engagement[electronic resource] /by Marianne Martens. - London :Palgrave Macmillan UK :2016. - xix, 226 p. :ill., digital ;24 cm. - New directions in book history. - New directions in book history..

This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects -- all virtually free-of-charge.

ISBN: 9781137514462$q(electronic bk.)

Standard No.: 10.1057/978-1-137-51446-2doiSubjects--Topical Terms:

352598
Young adults
--Books and reading.

LC Class. No.: Z1037.A1 / M37 2016

Dewey Class. No.: 028.55

Publishers, readers, and digital engagement
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245 1 0 $a Publishers, readers, and digital engagement $h [electronic resource] / $c by Marianne Martens.
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300 $a xix, 226 p. : $b ill., digital ; $c 24 cm.
490 1 $a New directions in book history
520 $a This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects -- all virtually free-of-charge.
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