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Advertisingcritical approaches /

~

Hardy, Jonathan.

Advertisingcritical approaches /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	AdvertisingChris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
其他題名:	critical approaches /
作者:	Wharton, Chris
其他作者:	Hardy, Jonathan.
出版者:	London ;Routledge,2015.
面頁冊數:	1 online resource (x, 228 p., [4] leaves of col. plates) :ill. (some col.)
標題:	Advertising.
電子資源:	http://www.taylorfrancis.com/books/9780203393147
ISBN:	9780203393147 (ebk.)

Advertisingcritical approaches /
Wharton, Chris(Lecturer in advertising and media)

Advertisingcritical approaches /[electronic resource] :Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. - London ;Routledge,2015. - 1 online resource (x, 228 p., [4] leaves of col. plates) :ill. (some col.)

Includes bibliographical references and index.

pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.

Mode of access: World Wide Web.

ISBN: 9780203393147 (ebk.)Subjects--Topical Terms:

191710
Advertising.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5823 / .W466 2015

Dewey Class. No.: 659.1 / W553

Advertisingcritical approaches /
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260 $a London ; $a New York : $b Routledge, $c 2015.
300 $a 1 online resource (x, 228 p., [4] leaves of col. plates) : $b ill. (some col.)
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Foundations -- pt. 2. Frameworks -- pt. 3. Applications.
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538 $a Mode of access: World Wide Web.
650 0 $a Advertising. $3 191710
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700 1 $a Hardy, Jonathan. $3 777943
856 4 0 $u http://www.taylorfrancis.com/books/9780203393147

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