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International place branding yearboo...

Go, Frank M.

International place branding yearbook 2012managing smart growth & sustainability /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International place branding yearbook 2012edited by Frank M. Go and Robert Govers.
其他題名:	managing smart growth & sustainability /
其他作者:	Go, Frank M.
出版者:	Basingstoke :Palgrave Macmillan,2012.
面頁冊數:	1 online resource.
標題:	Place marketing.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137282552
ISBN:	9781137282552 (electronic bk.)

International place branding yearbook 2012managing smart growth & sustainability /
International place branding yearbook 2012managing smart growth & sustainability /[electronic resource] :edited by Frank M. Go and Robert Govers. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource.

Includes bibliographical references.

Organisation of the Book -- Introduction; F.Go & R.Govers -- PART I: MULTIDISCIPLINARY PERSPECTIVES ON SUSTAINABLE PLACE BRANDING -- Four Readings of Place Leadership; C.Mabey & T.Freeman -- Beyond Place Branding; N.Ind & E.D.Holm -- Crisis Communication and Sustainable Place Marketing; E.Avraham -- A Perspective on Planning, Preservation and Place Branding; K.van Assche, M.C.Lo & R.Beunen -- PART II: CHAPTERS ON PARTICULAR CASES -- Case A: Sex and the City - City Branding Processes in Spanish Cities; G.Seisdedos -- Case B: A Common Agenda for Place Branding: Made in Torino; A.Otgaar -- Case C: Sustaining a Brand Through Proactive Repair: the Case of Manchester; S.Little -- Case D: Social Media: Insight into the 'Public Mood' of Places? A Case Study of the City of Johannesburg; W.Schreiner & F.Go -- Case E: Turning a Gemstone into a Diamond b6 s a Green Design & Branding Strategy for The City of Bucharest; I.Gramon-Suba & C.Holt -- PART III: CHAPTERS ON PARTICULAR THEMES -- Overcoming the Risk of Stereotypes b6 s Sustainable Place Branding asks for Strategic Communications; R.Schatz -- Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy; J.Tamanini -- Branding Brazilian Slums through 'Freeware' Cultural Production: the Case of Rio de Janeiro; A.P.Russo -- Improved Public Infrastructure and Sustainable Place Branding; K.Dinnie -- PART IV: MOVING PLACE BRAND KNOWLEDGE FORWARD: CONCLUDING REMARKS -- Conclusion; F.Go & R.Govers.

The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands. The International Place Branding Yearbook 2012: will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process; provides a city typology affording the potential development path for defining brand value propositioning; interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.

ISBN: 9781137282552 (electronic bk.)

Standard No.: 10.1057/9781137282552doi

Source: 383835Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

233457
Place marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / I58 2012

Dewey Class. No.: 910.68/8

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